The chairman of English National League side Southend United has issued an apology and admitted that he is βembarrassedβ after his side accidentally named their stand after a serial killer in their latest sponsorship deal.
The club agreed to a deal with property company Gilbert and Rose, which would give them naming rights to the West stand in the 12,392 capacity Roots Hall Stadium.
Unfortunately, however, eagle-eyed fans noticed that the newly named Gilbert and Rose West Stand now appeared to be a tribute to the British serial killer Rose West as opposed to any sponsorship opportunity.
Rose West played a part in the torture and murder of at least 9 young women between 1971 and 1987, alongside her husband Fred West.
π¨ Fans shocked as Southend rename one of their stands ‘Gilbert & Rose West Stand’, same as serial killer pic.twitter.com/IipeHXdgUo
β SPORTbible (@sportbible) August 3, 2022
Now, Chairman Ron Martin has admitted that he will be changing the name following backlash online, and spoke about how βdisappointingβ it was that it had not been flagged before it was sent out on season tickets.
βItβs not the most advisable thing, it is unfortunateβ, he told TalkSPORT.
βI suspect that the people in our commercial department were not born at the time of that tragedy and so I guess thatβs why thatβs happened.
βTo be fair, it should have been picked up by the senior management, it wasnβt, and it came to my attention the night before last and weβre changing the name of the stand to βThe West Stand sponsored by Gilbert And Roseβ.
βI spoke to Tom Lawrence, the CEO, about it and weβre definitely going to change it.
It is unfortunate and really disappointing, but these things happen.
βMy apologies go to everybody and we will get it changed.β
βI am embarrassed and I think itβs really disappointing.β
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