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About William Hill

As one of the oldest and most renowned bookmakers in the UK, William Hill covers a massive selection of sports, casino games and other online activities. For many, William Hill is their go-to for football betting thanks to their competitive odds which cover all major national and international tournaments, as well as their in-depth football live streaming service and football betting tips.

Founded in the UK in 1934, William Hill prides itself on their passion for sports betting and gaming, as well as promoting responsible gambling. Some of the main highlights of the sportsbook are:

  • Exciting specialised betting features, including Bet Boost and Cash In My Bet
  • Generous new player promotions and bonuses, from Acca Bonuses to Bore Draw
  • An easy-to-use mobile app and mobile-friendly site, that allows for in-play betting
  • High-quality live-streamed Premier League matches and other major sporting events

William Hill Sign Up Offer and Betting Promotions

One of the main benefits of William Hill football betting is that there’s a wide range of promotions and offers for both new and existing players to enjoy. This includes a generous sign up offer, exclusive to mobiles only, which gives new players £30 in free bets when they wager £10.

Accumulator Bonuses

Accumulator bets are particularly popular with football fans as they generally offer higher rewards. At William Hill, players are given a £5 free bet every Monday as part of the ‘Acca Club’, which requires members to stake £20 or more across the week to qualify for the bonus.

Bore Draw

William Hill’s Bore Draw bonus gives players the opportunity to see their losing stake refunded with a free bet. If you place a correct score or double result bet on any football match, which then ends 0-0, your losing stake is refunded up to £50.

William Hill Football Betting Features

As well as offering generous promotions and bonuses, William Hill also provides a variety of specialised football betting features to add some extra excitement. These include the Bet Boost, Acca Bet and Cash In My Bet features.

Bet Boost

William Hill’s Best Boost allows you to choose which football odds you want to enhance when making an accumulator of three selections or more. This is available every day of the week and changes the odds in your favour. To use the feature, hit the Bet Boost button when prompted after adding your football accumulator to your betslip.

Acca Bet

As one of the leading bookmakers for football accumulator bets, it’s no surprise that William Hill has various special features to enhance them. One of these is the Acca Insurance, which refunds punters with free bets if their qualifying accumulator misses out due to just one selection.

Cash In My Bet

The Cash In My Bet feature (also called Cash In) allows players to settle a running bet for the value being displayed. It isn’t available on any each way bets and is only available on selected accumulator bets, but it works to close a bet early if the result hangs in the balance. This means you still get a return from a bet that otherwise would’ve been lost.

Top Football Events that you can bet at William Hill

You can bet on all major football tournaments at William Hill – from national favourites like the Premier League, FA Cup and Champions League live streaming, to international giants like the Bundesliga, La Liga and, of course, the World Cup. You can see all current tournaments, upcoming matches and available selections on the football betting page.

William Hill Premier League Betting

There’s plenty to choose from in the way of Premier League football betting. All of the events available in the Premier League are clearly listed on the homepage, including those that qualify for live bets or that are covered by William Hill’s live streaming service. Potential selections include corners, yellow/red cards, half markets, handicaps and many more.

William Hill Live Betting

William Hill betting offers one of the best online in-play options which covers a wide selection of markets that can be accessed alongside live score displays. Football betting customers have the opportunity to stream live games and check the odds concurrently, as well as tips for major events like the Champions League. The sportsbook’s in-play betting option comes complete with excellent graphics, previous results and statistical analysis.

William Hill App and Mobile Betting

There’s no denying that William Hill’s mobile betting app is one of the best in the business, thanks to the user-friendly interface and seamless betting experience. These days, most punters prefer a flexible betting platform (which covers casino games as well as sports) which they can access on the move, wherever and whenever they please.

The William Hill app – available both on Android and IOS – and mobile-friendly site are excellent. They provide access to all categories of sports and related fields to gamble on (with over 30 markets), as well as a large range of ‘virtual sports’ and a dedicated in-play section for keen football fans.

William Hill Live Streaming

William Hill football betting offers free live streams for their customers on select sports events. Customers need to have a cash balance on their account or have wagered on a game in order to access the live stream.

The live in-play betting and live stream features at William Hill elevate the entire betting experience, with the main provisions being horse racing and football. But there’s much more to choose from, with William Hill’s studios located in Leeds for a unique live streaming experience.

William Hill Payment Methods

Customers are advised to read the William Hill terms and conditions thoroughly before taking part in any promotions and offers. The bookmaker is committed to fair and responsible betting and only persons over the age of 18 years are eligible to participate in any form of online betting.

William Hill is licensed by the Gibraltar and United Kingdom Gambling Commission which means customer’s online gaming activities are well regulated by these two reputable bodies. Your money is safe and their integrity is strong.

Deposits and withdrawals can be made using all of the common credit and debit, such as MasterCard, Delta, Maestro and Visa. Other options include the main online payment solutions: Skrill, Neteller, Paysafecard and PayPal. Customers who prefer bank transfers and old-fashioned cheques are also catered for. There are no charges or processing fees on withdrawals.

William Hill FAQs

Yes, you place football bets via William Hill’s desktop site, or while on the go with their mobile app. To place a bet on a football event, simply find the tournament on the homepage, select an upcoming match, and choose from the available selections which are then added to your betslip
William Hill offers in-play betting on a wide range of football matches and select other sports, including cricket and tennis, which allows players to place a bet during an event. Examples of popular in-play markets which may be available include next goal scorer, which team will score next, who’ll win the first half or first set, and who’ll win the next corner.
At William Hill, you’ll find pre-game and in-play football odds on a wide range of international and national tournaments. To place a bet on a football event, visit the football homepage and select the tournament you’re wanting to wager on. Under this selection, you’ll see a breakdown of upcoming matches and the available selections for each, which may include half time results or match winners. Select your bet to add it to your betslip, place a wager (meeting the minimum requirements) and then lock in your bet.
William Hill has been owned by the Las Vegas casino provider Caesars since 2020, despite being a British brand. However, the bookmaker has sought to maintain its 87-year-old legacy and continues to operate as UK high-street bookmaking shops, as well as online.
The withdrawal time at William Hill differs depending on the payment method, from immediate withdrawals (PayPal and Skrill) to four hours (Visa Direct) or 3-5 days (bank transfer). All withdrawal options are fee-free and are subject to minimum withdrawals sums.
To claim a free bet at William Hill, you first need to sign up for a new account. Once you’ve deposited your funds and placed your qualifying bet, you can spend your free bet tokens on a select range of football markets or other sports. Make sure to redeem any free bet bonus codes that you receive on signup and keep an eye out for other promotions.

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