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Here at 101 Great Goals, we want to be able to direct our readers to the best football betting sites in the UK where they can take advantage of the best value for money offers the bookies are currently running.

There are several factors to be considered when choosing which site to sign up with and that’s why we’ve compiled a list of the five best UK football betting sites in 2024. Read on to see which bookies made the cut and why they stand out above the rest in an increasingly saturated and competitive market.

Football Betting Sites Reviews

Best Bookies for Football Betting


Betfair is unique in the sense that it not only offers traditional sportsbook betting options but also has a betting exchange as well, opening up a world of new markets to users where they can bet against outcomes such as correct scores or under/over goals markets.


Since its formation back in 2000, Bet365 has become one of the most widely used football betting sites in the UK. With its wealth of live-in-play markets and free betting offers coupled with one of the most user-friendly interfaces you are likely to find, it’s easy to see why Bet365 is such a popular football betting site.

William Hill

William Hill has been one of the most popular bookies in the UK for some time and it’s easy to see why, offering their customers some of the best bonuses around, with great flash odds on most major sporting events. Plus you can request odds on any event with the #YourOdds feature if you have something in mind that’s not offered on-site already. Their welcome offer is also well worth checking out, with a separate one for desktop and mobile app.

Paddy Power

Despite being renowned for its quick-witted social media team, Paddy Power is so much more than that. It is easily one of the best football betting sites around, often having the guaranteed best odds on the market and consistent offers such as 2Up early payouts, money back on losing accumulators and free bets on some of the biggest events in football.


888Sport is instantly recognisable because of its sleek orange branding, which has to be one of the best designs and colour schemes compared to other bookies. They are also well known for providing great price boosts, responsive customer service and a great welcome offer, giving new customers £30 in free bets and a £10 casino bonus on their first £10 stake.


The Betano Sign Up offer is straightforward and enticing as it gives new customers £30 free bets when they deposit and place a qualifying bet of just £10. Betano is a new UK bookmaker, but they’ve already proved their qualify through their friendly interface and the number of betting markets available, not to mention the competitive odds they have.

Popular Football Betting Markets

New to football betting? No problem, here’s what you need to know about some of the most popular markets you can place a bet on.

Half time/Full time

This market allows you to bet on the outcomes of each half, for example, if you think it will be a draw at half-time but then think the home team will win the second half, you’d select the Draw – Home Team option in this market. The advantage with this market is the higher odds than standard win/draw/loss bets, particularly if you are backing one side to win comprehensively, betting on them to win both halves on this market will result in a bigger payout.

Double Chance

In contrast, here’s a market where you can play it safer (albeit with lower odds) on matches. Essentially, you can choose either side to win the game or either side and the draw, meaning 2 possible outcomes out of three are covered by your bet.

Win to Nil

This one is pretty self-explanatory, whichever side you choose, you are betting on them to win the game and not concede a goal in the process. It is irrelevant how many they win by, as long as your chosen team wins and doesn’t concede, your bet will be paid out.

Popular Football Betting Markets

English Premier League

England’s top tier is the most-watched football league on the planet, continuing to grow in both popularity and competitiveness. Naturally, there are loads of betting markets and offers to be had on every Premier League game, with UK bookies placing it at the forefront of their sites and apps.

German Bundesliga

The high standard of football in Germany’s top flight is arguably only bettered by the Premier League, therefore there are plenty of markets and bonuses on games, the most notable of which is from Paddy Power and Bet365, who offer early payouts on Bundesliga games when a side goes 2 goals ahead.

Spanish La Liga

Spain’s La Liga has become one of the most competitive over recent years, with the battle for supremacy between Real Madrid, Barcelona and Athletico Madrid full of twists and turns each season. Naturally, UK bookies place high importance on this league with promotions such as money back on losing bets frequently offered on the biggest La Liga games.

UEFA Champions League

Europe’s biggest prize and arguably the most converted club honour in world football, the Champions League brings with it a huge amount of promotions, bonuses and free bets offered by almost every UK football betting site.

How to Select a Football Betting Site

For those completely new to the world of football betting, here’s a quick step-by-step guide on how to choose the right bookie for you.

Step 1: Choose a Betting Site

When first choosing a bookie, it’s worth taking a look at all the welcome offers to see which one unlocks the most in bonus funds, meaning once you’ve staked your initial bet (in most cases a £10 stake is required) you will have a decent amount of free bets to use on your next bets.

Step 2: Register New Account

Once you’ve taken a look at which welcome offer is best for you, it’s time to sign up. No matter which bookie you choose, registering an account will require the same basic information; name, email (and/or phone number), proof of age, proof of address and bank card details for depositing funds. Most make the process quick and easy to follow, however, you may have to wait up to 24 hours for your documents to be validated once you have uploaded photographs of your valid ID and proof of address. The betting site will notify you by text or email once your account is fully active.

Step 3: Make The First Deposit

After the approval princess is done, you are free to deposit and bet with your chosen football betting site. To add funds into the account, select the deposit option on-site and choose a valid card. They may have asked for the details already, in which case you can simply type in the amount you want to deposit and press enter. When choosing the amount, remember how much you will need to unlock the welcome offer.

Step 4: Place a Bet

You are now clear to place a bet of your choosing, again though it’s worth going over the welcome offer terms and conditions to make sure your bet will unlock the bonus funds. Usually, there is a minimum odds requirement, but the threshold is often low. Once you’ve selected your bet simply enter the amount you would like to stake and place the bet.

101 Great Goals tips for Football Betting

We provide a tonne of football betting tips provided by our experts on a weekly basis. If you’re looking for some inspiration for your bets, check out our tips here.

Football Betting Sites FAQs

Based on the reviews, the fantastic value of the welcome offer, user-friendly interface and the frequency of offers/ promotions Bet365 is regarded as the best UK football betting site in 2022. However, it’s a close call between Paddy Power, William Hill and 888Sport as all offer great welcome offers and run promotions consistently throughout the football season.
There are so many markets in football betting, but some of the most popular include match odds, both teams to score and over/under goals markets.
You can check the quality of odds by seeing if the price is higher with your provider than the competitor then you can be sure you’ll be getting a good value odd.
Yes, many providers now have different payment methods you can use to deposit your funds such as Apple/ Android pay, debit/ credit card, bank transfers and many more.
Yes, if you create an account with the popular betting sites, it’s highly likely you will be able to make bets and access football markets via the app.