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Chelsea reveal expansion pathways under the Todd Boehly regime

American billionaire Todd Boehly and co-investor Behdad Eghbali have big plans to develop the Chelsea brand into a global behemoth in tiered progression.

Premier League giants Chelsea have struggled to hit the ground running under their new ownership consortium headed by American billionaire Todd Boehly and Clarion Capital’s Behdad Eghbali, but that has not stopped the wealthy pair from looking toward the future after the club hierarchy has spoken on plans to develop the Chelsea brand into a global behemoth.

As reported by CBS Sports’ Ben Jacobs, Boehly and Eghbali came into a club that was horrifically disconnected from top to bottom but will begin to put plans in motion to put the club right in a multi-model setup directly involving the ownership pair.

Via Jacobs’ report, Eghbali was “always going to be hands-on and will be key in January. Although not carrying a defined football title like Todd Boehly, he’s firmly across budget, negotiations and partnerships and is leading on multi-model decisions from an investment perspective.”

As such, the club’s detailed plan moving forward as highlighted by Jacobs is as follows (for full details, see Jacob’s report thread on Twitter):

  • Chelsea is thinking global – ownership wants a multi-club model with France as the priority region, while the African market is also set to be targeted heavily.
  • The first step into the multi-club market may be minority investment in a club outside of England which would aid in scouting.
  • Brand expansion – £2.3b purchase price is viewed as a ‘bargain’ if the club globalizes & modernizes + on-pitch success.
  • Ownership to look to US sports markets due to knowledge base and usage of data to build the club beyond matters on the pitch.
  • Boehly & Eghbali view football as decades behind the US in terms of applied data in the realm of value prediction, development, and injury prevention. Chelsea aims to be heavily data-driven.
  • Chelsea to look at stadium modernization and redevelopment in the same light as Tottenham, massively increasing non-football income.
  • Reduction in salary + fully revamped scouting and recruitment team to = focus on high-value young players rather than overpriced star names.

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Andrew Thompson

US-based Football writer. German football guru with a wealth of experience in youth development and analysis. Data aficionado. Happily championing the notion that Americans have a knowledgeable voice in the beautiful game.

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