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Newcastle United and budding Saudi company Sela ink sponsorship deal

The Magpies direct links to Saudi Arabia are set to increase after the club joins forces with Sela’s ever-expanding portfolio as the pair of emerging brands look to progress across the global landscape

Newcastle United’s return to the upper echelon of the Premier League and their subsequent inclusion in the 2023-24 UEFA Champions League is a moment that countless Geordies have been waiting for after a two-decade absence.

The rapid progression on Tyneside under the guidance of PIF and manager Eddie Howe has not gone unnoticed, either, and with the added financial benefits attached to a club that is set to compete in Europe’s premier club competition, the Magpies have inked a new front-of-shirt sponsorship deal with budding Saudi Arabian company Sela.

In a statement issued on the club’s official website, Newcastle CEO Darren Eales stated “We are delighted to welcome Sela as our new front-of-shirt partner. This partnership follows a highly competitive commercial process and we believe we have found the perfect front-of-shirt partner to support us in reaching our objectives on and off the pitch.”

“We team up at an exciting time in the history of both organizations given both share an ambitious vision to expand their brands globally. Fan engagement is central to what we do at Newcastle United and, in Sela, we are partnering with an organization with shared interests that has delivered incredible events and experiences to millions of people over many years.”

“Closer to home, we will work closely on the design and operation of a new fan zone area at St. James’ Park, taking inspiration from Sela’s incredible properties elsewhere.”

Sela Senior Vice President Ibrahim Mohtaseb weighed in as well: “This partnership is about Sela being part of the next chapter for the club. It’s about us supporting the men’s, women’s, and Academy teams. And it’s about bringing to life world-class experiences, which is at the heart of what we do as a company.”

“Where we can put our resources and innovation to good use for the benefit of fans, the club, and the wider communities it serves, we will do so.”

Should the Magpies retain their top-four status in the Premier League while giving a good account of themselves in Europe, further financial opportunities are sure to flood in.

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Andrew Thompson

US-based Football writer. German football guru with a wealth of experience in youth development and analysis. Data aficionado. Happily championing the notion that Americans have a knowledgeable voice in the beautiful game.

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