Spanish giants Barcelona have, on Saturday, announced a partnership deal with Prime Hydration.
For those not aware, Prime is a sports drink company, established by renowned social media duo KSI and Logan Paul.
The beverage, now available in a wide range of variants and flavours, is quickly developing into a leading name in the sports-based drink field.
Such development last year culminated in a joint-venture with none other than Arsenal, which saw Prime become the ‘Official Hydration Partner’ of the north London giants.
And, as alluded to above, this weekend, another of European football’s heavyweights have followed the lead of Mikel Arteta’s side.
The outfit in question? Barcelona.
Barca’s statement reads:
‘The US company’s hydration products will be visible during games – in the bench area – and training sessions involving the men’s, women’s and youth football teams. PRIME will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana.
𝐏𝐑𝐈𝐌𝐄 𝐁𝐀𝐑𝐂̧𝐀 😏@primehydrate becomes the new Official Hydration Partner of FC Barcelona 🤝 #BarçaxPrime
— FC Barcelona (@FCBarcelona) July 1, 2023
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