Aston Villa remains, to this day, one of the most historic clubs in England as the Premier League outfit looks to move into another phase of hopeful progression after parting ways with Steven Gerrard and hiring Spanish headmaster Unai Emery.
That history and tradition look set for a facelift after the club has set plans in motion to change the club’s crest in line with its bid to change its visual identity after internal reviews at the club have earmarked avenues for redirection and growth.
And, most impressively, fans will have a direct say in what the final redesign of the club’s crest will look like.
Two versions are up for a vote among season ticket holders and club members, and according to the club, this process was not taken lightly but is deemed necessary as it moves forward on and off the pitch.
Villa put out a recent statement on their official website that read as follows:
“Since the initial announcement we have been through an extensive period of consultation with a wide range of fans, which included hearing the views of over 12,600 supporters who took part in a digital survey, as well as gathering valuable insights through multiple in-person focus groups, including the FCG, randomly selected fans of various ages from those who initially registered their interest and international supporters.”
“Thank you to everyone who has taken time to share their views throughout - your input has played a huge part in the progress that has been made.”
“Following an expansive creative process and the conclusion of the fan consultation period, we are pleased to be able to present you with two newly designed crest options.”
“Redesigning our club crest is not a process we have entered into lightly, and we recognize that any change made today will have a uniquely long-lasting impact.”
“This is why we strongly believe it is the right of our fans to have a voice in the process and to ultimately help decide what our future club crest should be, both for next season, our 150th anniversary year, and for many years beyond that. Season ticket holders and members now have the opportunity to vote on their preferred design.”
“The initial announcement of the review was positively received and supported by consistent feedback that our current crest does not represent our heritage or ambition well enough. By allowing you to vote on our next club crest now, and by completing this process in Autumn 2022, we will be in a position to go into the 2023/24 season with a club crest we are all proud of and that reflects our shared ambitions for the future of our club.”