Thursday, May 24th, 2012
With their status as one of the favourites to win Euro 2012, confidence must be riding high in Holland with only Germany and Spain, on paper at least, realistically standing in the way of the Dutch.
Which arguably makes the advert below even more ridiculous. Seeing the likes of Arjen Robben, Robin van Persie, Rafael van der Vaart and particularly hard men Nigel de Jong and Mark Van Bommel act in such a manner is simply brilliant.
Here goes with an explanation, although in truth, it really needs to be seen to be believed. This commercial has been universally panned as the worst ever seen on Dutch television although this could well be up for dispute.
The Holland national team appear in a new commercial for supermarket C1000 and the song is produced by Wolter Kroes, Yes-R and Ernst Daniel Schmid.
Singing along to the famous “Birdie Song” we are treated to the following lyric: “Are you also supporting The Netherlands? If you are, take this birdie in your hand. With a bit of luck, we could win the EC.”
The little orange birdie is seen in every scene, including on Nigel de Jong’s head and every time you spend 15 euros at C1000 you get a little birdie.
According to our Dutch friends, this marketing may well prove to be a huge success in Holland during Euro 2012. Let’s hope the world famous Oranje players were paid enough to appear in this ad.
Surely no surprise that coach Bert van Marwijk is nowhere to be seen!
Surely the most ridiculous commercial you will see in the build up to Euro 2012 is here: