Don’t Cry For Me Argentina: Lionel Messi sheds tears over Argentinian football violence in ‘No One Wins’ campaign

Lionel Messi is the face of a new campaign against the rife violence in Argentine football, entitled ‘No One Wins’.

La Pulga is shown dramatically weeping as he contemplates the scenes of violence that have marred football in Argentina for years, in a poignant and hopefully effective video campaign, that might just resonate with the barras bravas.

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