Paddy Power has enjoyed phenomenal growth in a relatively short space of time. From humble beginnings the Irish bookmaking firm, have now become one of world’s biggest bookmakers and domestically facilitate more online bets than Ladbrokes or Coral.
Paddy Power brand history
Paddy Power was founded in 1988 by the merger of the 40 betting shops belonging to three Irish bookmakers: Stewart Kenny, David Power and John Corcoran. Kenny, an eccentric and likable character, was at the helm when Paddy Power floated on the UK stock-market in December 2000 and the company had grown exponentially under his guidance – then operating 195 shops. Their estate has since surpassed 600 shops in the UK and Ireland. At the start of 2016 the Irish firm merged with Betfair which gave the combined companies over four million active online customers.
Paddy Power have a history of mischief making and prefer this kind of marketing as opposed to conventional sponsorship. Their antics have often irked regulators and the general public – their controversial advert about the outcome of the Oscar Pistorius murder trial was one of its most notable campaigns.
Power’s have tinkered with football betting sponsorship though, supporting the Irish Amputee Football Association and, in 2013, they rescued Farnborough FC from administrators. Their cash injection came at a cost though. Farnborough’s ground had to be renamed Paddy Power Park and it’s players, from the goalie to the captain, all had to officially change their names. In a classic Paddy Power coup, the team eventually featured players such as Gordon Banks (in goal), Zinedine Zidane, Pele, Lionel Messi, John Terry and Diego Maradona. Even team manager Spencer Day legally had his name changed to José Mourinho!
There is a great ‘Bet £10 and Receive £30 in Free Bets’ welcome offer at Paddy Power. Claiming this offer is very simple too…
Simply deposit into a new account and place a first time bet of £10 or more on a selection priced 1/2 (1.50) or greater. Thereafter three £10 free bets will be credited to your Paddy Power account.
The Paddy Power free bet stakes will not be included in returns (that’s standard procedure) and the free bets cannot be used for lotteries or Tote-Pool betting.
Do note that free bets are valid for 30 days and customers who deposit (for a first time) via Neteller or Moneybookers are not eligible for the £30 free bet welcome offer.
Free bet offers
During our Paddy Power review, we were pleased to find that further ‘Moneyback Special’ offers are commonplace, in fact all but one of their current promotions offer stakes back as a free bet. While their offers are regularly rotated amongst those you can expect to find within the Paddy Power promotions page are:
- Football Acca Insurance – If one leg of a 5+ fold accumulator on UK and top European league football lets you down, Paddy Power bookmakers will give you your money back as a free bet.
- American Sports Acca Insurance – if one leg of a 5+ fold accumulator on NBA, NHL, MLB, lets you down, Paddy Power will return stakes as a free bet.
- Horseracing Moneyback Specials – Stakes returned as a free bet on all horses that finish second to the SP favourite at a designated meeting every day.
- Greyhounds Moneyback – Money back as a free bet if your selection finishes second to the SP favourite at selected BAGS races.
- Justice Payouts – Aside from Money-Back Specials, Paddy Power have also become well known for their ‘Justice Payouts’ whereby any injustice, such as a horse refusing to race, will be rectified by stakes being returned.
Even better than a free bet is being paid as a winner when backing a loser and that’s something Paddy Power have done aplenty down the years. In 2009 Tiger Woods’ defeat at the US PGA Championship has cost the bookmakers £1.3million after they paid out early on the world No.1 winning the tournament after just 36 holes when the world number one was four shots clear. More recently Paddy Power paid out £800,000 to punters who backed Hillary Clinton to win the 2016 U.S. Presidential race two weeks before Donald Trump won the election.
The Paddy Power CashCard PPlus is an excellent payment solution that gives Paddy Power customer’s instant access to their account balance 24/7 via a tie-in with Mastercard.
Punters need to apply for the CashCard PPlus via PaddyPower.com and following a few simple verification steps customers can use the Cash Card PPlus in shops and cashpoints everywhere where Mastercards are accepted. What’s so cool about it is the immediate access to funds, the moment a winning bet is settled the money can be used.
Being a conventional bookmaker with betting offices all over Ireland and the UK, customers can also conveniently withdraw up to £/€500 cash a day over the counter (when showing a valid ID). To assist with the process Paddy Power issue their clients with a ‘PaddyPower Cash Card’. Additionally the Sports website offers a really helpful ‘shop locator’ feature on their website.
More conventionally Paddy Power accepts Visa, Mastercard, Solo, Switch, Neteller, Skrill, PaySafe, Bank Transfers and Paypal. The minimum deposit is £5 and minimum withdrawal is £10. Deposits are credited to your account immediately while withdrawals normally take 2-3 working days. All transactions are free and withdrawals can be cancelled up to 11.30pm on the day the withdrawal request was made.
For customer enquiries the brand has a 24/7 Live Chat facility on their website alternatively you can contact Paddy Power via their email or phone lines which are also open 24/7.
Paddy Power are very proud of their Twitter accounts. They have several and are very popular for customer enquiries. The feed to follow is @AskPaddyPower
Paddy Power Sports & Football Betting
Over 40 individual sports and ‘specials’ markets are listed at Paddy Power. In keeping with their eccentric image Paddy Power excels with their ‘novelty bets’ accepting wagers on everything from beauty pageants through to proof of an alien existence.
However, like most sites, they excel in football betting, horse racing, tennis, golf and rugby. A typical high-profile football match at Paddy Power will have upwards of 140 different pre-game betting opportunities on it and they introduce fresh markets and price updates once the games are ‘in play’.
The online website offers a lot of live streamed action although a minimum £1 bet needs to be placed to watch some events (all horseracing). Other neat features include the Paddy Power Blog, Bet Calculator, Commentary and Results sections.
Of the popular promotions, ‘Double Result’ (paid out on your horse bet even if your ‘winner’ is subsequently disqualified) and ‘Best Odds Guaranteed’ on all UK and Irish horse and greyhound racing, are the most noteworthy.
In most major Football, NFL, Tennis and Rugby games ‘Live Cash-Out’ is on offer to Paddy Power customers.
Paddy Power Poker
For years PP were passionate about poker, putting their name to and making the Irish Open the most renowned poker tournament in Europe.
They may have scaled down their enthusiasm in recent times but their Poker site, which makes up part of the iPoker network, is a busy old spot featuring something for everyone: Cash Games, Sit ‘n Go’s, Tournaments and the rapid-action Twister Poker.
There are poker games to suit all pockets and new players can take advantage of a ‘deposit £5 get £20 in bonuses’ Paddy Power Poker promotion.
Paddy Power Casino
New Casino customers will receive a free £10 no-deposit bonus the moment they open their account and opt-in to the ‘£10 free bonus offer’ on the promotions page.
And once making a first deposit new players can avail of Paddy Power Casino’s Welcome Package, it offers players up to £500 worth of casino bonuses spread over the course of a player’s first three deposits.
Paddy Power Casino can, but does not need to be, downloaded, in fact mobile users can play it without installing any app as it is mobile optimised meaning it works on all devices on an open browser.
Using the award winning ‘Playtech’ software the Paddy Power Casino has a great range of exciting slots, all of which feature stunning graphics. The popular ‘Marvel Comic’ online slots are here as well as the popular progressive jackpot slots …which are always good for a life-changing payday.
Naturally Blackjack and Roulette feature prominently and can be played in a virtual format or via a live dealer in a real casino environment. Instant win games – such as keno and scratch cards – and video poker completes the Paddy Power Casino’s furniture.
There are plenty of rewards and offers at the Casino plus they have a VIP program which gives its members bonus cash and special gifts.
Paddy Power Bingo
The Paddy Power Bingo site is giving new player’s £30 worth of bingo play when they make their first £5 deposit. Their promotions page is always brimming with offers and their ‘Star Rewards’ allows regular players to exchange loyalty points for cash.
There are also progressive jackpot Bingo games and all forthcoming games are listed according to their start time. You can also view the number of players and their prize-pool.
This makes playing Bingo at Paddy Power a straightforward experience for the uninitiated and a rewarding one for dedicated fans.