Cheltenham Free Bets

William Hill Cheltenham Festival Offers and Promotions 2023

Check out all the latest William Hill Cheltenham Offers for new and existing customers


William Hill logo

William Hill Cheltenham Offers 2023 for New and Existing Customers

This article will provide information on the best William Hill Cheltenham offers for new and existing customers.

William Hill offer one of the best signing-up offers to new customers and also have a wide range of Cheltenham promotions available to existing customers, making them one of the go-to places to bet on Cheltenham festival, which runs from March 14 - March 17.

We will show you how to get access to all the best William Hill Cheltenham offers and free bets, what the best markets to bet on are and why you should bet with William Hill.

William Hill Cheltenham Betting Offers

There will be plenty of William Hill offers for Cheltenham this year, along with specials and promotions which make the sportsbook one of the frontrunners in Cheltenham promotions.

With 28 races to take place over the four days in Cheltenham - ending with Gold Cup day on Friday 17 March - and seven each day, William Hill will provide some of the best offers, promotions and specials on the market to cater for new and existing customers.

If you are new to William Hill, you can take advantage of the ‘Bet £10 get £40 in free bets’ welcome offer - a perfect starting point for a mouthwatering week of racing.

This William Hill Cheltenham free bet offer is available to you through 101 Great Goals if you follow the simple steps below.

How to claim your William Hill Cheltenham offer?

To claim your William Hill Cheltenham free bet offer, all you need to do is follow these simple steps:

  1. Select Claim Offer on the yellow button below
  2. Create new account
  3. Enter your details, you will need
    1. Full name
    2. Date of birth
    3. Postal address
    4. Email address and password
  4. Deposit your money (a £10 deposit is advised to get the best out of this deal)
  5. Find your race and desired bet
  6. Enter your stake and place the bet (max £10)

You can read the terms and conditions for this William Hill Cheltenham free bet offer - and all other William Hill sign-up offers - on our William Hill review page.

William Hill Existing Customer Offers

Only the Grand National sees more money bet on it in UK horse racing, making Cheltenham festival one of the biggest annual sporting events in the British and Irish calendar.

With around £500 million placed in bets during the 2022 festival - three-and-a-half million of those were on the Gold Cup alone - William Hill will be one of the places to be throughout, and you can follow everything on their website, which will offer plenty of deals to existing customers as well as new customers throughout the week.

While the William Hill sign-up offer is an amazing one to take advantage of, that is not where it ends, with plenty of William Hill Cheltenham offers for existing customers to improve your odds and give you the best experience throughout the week.

Have a look at some of the Cheltenham promotions on William Hill.

William Hill Cheltenham Top Price Guarantee on Festival Championship Races

Similar to numerous bettors, you might invest a significant amount of time observing the unpredictable race markets, anticipating your choice to appreciate in value to secure the most favorable odds, but then it unexpectedly drops, causing you to miss out on the opportunity.

Luckily, with this William Hill Cheltenham promotion, you are guaranteed the best odds for your selection whenever you place the bet across four select races until the cut-off time for each one, which are:

  1. Champion Hurdle (Tuesday 14 March 2023 15:30)
  2. Champion Chase (Wednesday 15 March 2023 15:30)
  3. Stayers’ Hurdle (Thursday 16 March 2023 15:30)
  4. Gold Cup (Friday 17 March 2023 15:30)

With this William Hill betting offer, you are guaranteed the best odds for your selection no matter what time you put the bet on.

Of course, there are some terms and conditions that need to be read before placing a bet, but the good news for you is that we’ve done the heavy lifting for you:

  • Prices are compared to Sky Bet, bet365, Ladbrokes, Paddy Power, Betfair, Coral, Boylesports and Betfred
  • The price comparisons only include standard fixed odds in the win market - and doesn’t include promotional prices
  • If a William Hill customer finds a better price elsewhere, William Hill guarantees to settle the bet at the next highest price
  • To claim for a stake placed online, contact them via Twitter or Live Chat with screenshots to support comparable prices if there is a dispute

William Hill Cheltenham Non-Runner Money Back

Learning that your selection has withdrawn from a race and will be a non-runner can be a cruel blow, especially if you have backed it heavily and must now face a heavy loss.

Thankfully, one of William Hill’s Cheltenham offers, the Non-Runner Money Back promotion, means you will be refunded if your selection does not run in the event. So you can breathe a deep sigh of relief, and use that money elsewhere.

This offer- which you might see abbreviated in some places as NRMB - is valid until 12th March at 11.59pm, and applies to all ante-post bets placed on each Cheltenham race

If your non-runner is involved in an accumulator, then that race will be voided but the others will still stand, so it’s not the end of the day if that particular race results in disappointment.

William Hill Cheltenham specials

If you are to take advantage of any of the William Hill Cheltenham offers, it is important you know about the specials that are available.

If you fancy moving away from the standard betting options, you can try your hand at something a bit different, and William Hill’s Cheltenham betting specials would have you covered there, with these just a selection of the specials available:

  • Number of winning starting price favourites
  • Biggest winning distance
  • Biggest winning starting price
  • Top British trainer

The jockey and trainer bets is another one of the key differentials between William Hill’s Cheltenham betting offers and competitors. Here you can filter by the jokey/trainer you want to look for, and back them to succeed.

If you fancy Willie Mullins to have another successful week - this could be the place to be!

FAQ for William Hill Cheltenham offers & free bets

chat bubble

Are William Hill Cheltenham betting offers worth claiming?

Yes, William Hill’s welcome offer gives you up to £40 in free bets, making it one of the best on the market. Not only that, but it has one of the widest ranges of specials out there, and has a number of promotions always on which make it hard to beat.


chat bubble

How do I claim the William Hill Cheltenham welcome offer?

To claim the William Hill Cheltenham Welcome Offer, you can visit our William Hill review page and follow the instructions to sign up, create an account, bet and then claim your free bet.


chat bubble

How do I place a Cheltenham bet with William Hill?

To place a bet with William Hill during Cheltenham, you first of all need to make sure that you have an account. Once you have done this, simply navigate the website to find the Cheltenham section, find your desired race and selection, enter your stake and click to bet - and don’t forget to take advantage of the amazing promotions on offer!


chat bubble

What is the bonus code for William Hill Cheltenham?

The current bonus code to use for William Hill’s Cheltenham offers is P40, and can be found on the 101 Great Goals review page.

More Cheltenham Operator Offers

bet365 Cheltenham Offers

Paddy Power Cheltenham Offers

888sport Cheltenham Offers

Betfred Cheltenham Offers


Will Jackson

Will Jackson

Sports journalist, formerly of PA Media and latterly a PR manager within XL Media. Long-suffering Leeds United and Yorkshire fan delving deep into the world of Sorare


Related Content