A company named Gold Concept are currently doing some serious self-promotion, by gold-plating the iPhones of some of the world’s best players.
The concept is simple and decadent: dip an iPhone in gold, leave it to dry and watch as a coat of pure gold covers the handset.
The likes of Cristiano Ronaldo, Neymar and Mario Gotze received the gold treatment from Gold Concept for their World Cup/Ballon D’Or heroics, and now Radamel Falcao has been bequeathed the special corporate gift.
Replete with the initials ‘RF’. But if the aforementioned players received their gifts for particular feats, the reason behind Falcao’s gift is less clear.
It can’t be for his recent form at Manchester United anyway.