American broadcaster NBC have unveiled their latest Premier League marketing ploy on the New York subway.
NBC, who have acquired exclusive rights to show the Premier League in North America this season, have placed wraps on the inside and outside of subway cars featuring the logos of Manchester United v Manchester City and Arsenal v Tottenham.
On the Manchester-themed subway cars, the rivalry between the Red Devils and the Citizens is made plain by one half of the cars being in red with the words “Keep Calm and Pick Man United.” The other half of the car is blue, with the counter phrase “Keep Calm and Pick Man City.”
Moreover, once inside the subway car, half of it is themed in Manchester United colours, while the other half is in City colours.
A similar sight greets commuters on the Arsenal versus Tottenham subway cars.
Travellers are faced with the option of sitting in either a red Arsenal section or a blue Tottenham section. In addition, the roof of the car reads “Keep Calm and Pick A Side,” while the official Tottenham and Arsenal club crests have been attached the the seats of the carriage.
Pictures of NBC’s excellent new Premier League campaign in the New York subway can be seen below.