Lawmakers to discuss half-time interval increase
Football is a forever-changing landscape; sometimes for the better, sometimes for worse.
The Premier League is a prime example of this. But in a sport that for all its innovation, progress, and ability to keep up with the times is still capable of adhering to what makes it unique in so many ways, lawmakers could be set on ushering a new dynamic into the game; longer half-time intervals.
On the surface, some may not see this as the worst thing in the world. How many times have we all rushed from our seats just as – or a minute before – the half-time whistle to stand in the queue at the restroom, to grab food and drink, or to stretch our legs after a rip-roaring, action-packed first-half. Surely, additional time to do one or, or all of, those things would be welcome. But the powers that be in football can hardly be trusted these days as the growing focus continues to revolve around the financial aspects of the sport, especially in the Premier League.
According to MailSport, football lawmakers are set to discuss extending half-time intervals from 15-minutes to 25-minutes. Why? To accommodate the possibility of half-time entertainment.
— MailOnline Sport (@MailSport) November 24, 2021
The IFAB (International Football Association Board) is set to hold a meeting on Thursday, with half-time intervals on the docket with the idea structured around half-time entertainment shows akin to the Super Bowl in the United States during the penultimate NFL game of the season.
However, the reality remains that – while fans are hopefully entertained by whatever show that is on offer – this would likely be a move for leagues like the Premier League to garner additional revenue into the coffers via advertising rights that are associated with an extended half-time break.
As an example, half-time breaks in the NFL last 12-minutes but are extended to a half-an-hour during the Super Bowl, with companies rushing to secure 30-second advertising spots during commercial breaks that cost $5.5million.
A similar setup for the FA Cup final or Carabao Cup final offers another revenue stream for football chiefs in England to potentially tap into.
Premier League fans react to potential half-time change
It is hard to suggest that this potential change would be something that the lion’s share of match-going supporters would ardently support. Most – and I speak from personal experience as well – just want to go for the football, the camaraderie, the highs, the lows, and the connection they feel to whatever club they hold closest to their heart.
But how would fans feel if they were subjected to 30-minutes of *insert whatever sub-par musical act you can think of* which they hardly signed up for? See for yourself.
Literally no one wants it. We want to be able to have a pint at our seat and stand up without being moaned at. 15 minutes feels way too long as it is.
— Bruno (@Akingrandawanda) November 24, 2021
Yeah, but the huge TV audiences might want to see it. That's the problem, take the TV dollar and you dance to the TV dollar tune.
— gumplock (@gumplock) November 24, 2021
“Super Bowl style” is such an overpromise. How many “Super Bowl style” levels of entertainment are going to happen further down the pyramid? It’s just for more advertising, pure and simple. Snake oil salesmen trying to pretend it’s for the benefit of the fans.
— Kain Watson (@kainlukewatson) November 24, 2021
this is not for fans its all about money, clubs will get revenue from bands and shows playing at HT and the bands get TV exposure at PL games, the broadcasters get more time to drip in more ads, and the fans are bored esp if they are losing more will just go home.
— Stephen Parry (@NW1Stephen) November 24, 2021
I’m from Ohio and I can’t even fathom this happening. Part of the reason I love the sport is how there’s almost nothing about it that’s Americanized. It’s the most ridiculous thing to see these “lawmakers” want to do things like this because it’ll make them more money
— Brendan O’Dell (@ODellC96) November 24, 2021
If you want half-time entertainment you don’t need Drake or Beyonce, just wheel out Phil Brown pic.twitter.com/ON1O8cZGco
— Josh (@josh_bfc) November 24, 2021
They tried this when Sky and the PL started, for televised games. I remember The Shamen getting booed off at Highbury. The experiement didn't last long.
— Simon MacMichael (@simonmacmichael) November 24, 2021
Leeds have an 8.15 ko at Crystal Palace next week. So, that would be the match finishing at 10.15 approx on a Tuesday night in South London. Hate to think of the arrival time back in Leeds.
— Rob Collins (@robcollins2016) November 24, 2021
This article was edited by Ben Browning.