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Exclusive Barcelona Champions League kit a resounding success; key summer addition leading sales

Exclusive Barcelona Champions League kit a resounding success; key summer addition leading sales

New Barcelona kit a huge success in wake of release

Barcelona temporarily put to bed the angst around their home kit for the 2021-22 La Liga campaign when they officially unveiled their exclusive home kit for the Champions League this season.

Previously leaked online three days ago, the more traditional striped jersey that was released for consumer consumption today has been met with high praise, while sales have already hit high numbers.

Nike’s superb effort with this rendition that draws inspiration from the late 90s is a stunner, but what is even more impressive – and undoubtedly a reason why sales have been excellent (alongside the aesthetic look) – has been the global brand’s initiative to include local fans in the design of the kit, voting on iconic Barcelona landmarks and neighborhoods to be represented in the design patterns. It is a justifiably rousing success.

Summer addition leading the charge in shirt sales

If there was any question regarding whether or not Memphis Depay was going to be a hit in Catalonia, early indications are that the Blaugrana faithful has already taken kindly to the Dutch forward after his move from Olympique Lyonnais this summer, with Depay’s shirt leading sales in the early doors of its official release.

Exclusive Barcelona Champions League kit a resounding success; key summer addition leading sales

VIGO, SPAIN – AUGUST 21: Frenkie de Jong of FC Barcelona, Memphis Depay of FC Barcelona during the La Liga Santander match between Athletic de Bilbao v FC Barcelona at the Estadio San Mames on August 21, 2021 in Vigo Spain (Photo by David S. Bustamante/Soccrates/Getty Images)

Depay has already found the back of the net twice in three Barcelona appearances this season, with goals in back-to-back matchday weekends against Athletic Club, and Getafe CF respectively, while adding an assist in their opening weekend 4-2 win at home against Real Sociedad.

Now, the Dutch forward – who climbed into the top-ten all-time goal-scoring list for the Netherlands during the recent international break – will look to carry his calendar form during 2021 into continental clashes as Barcelona open Champions League play on Tuesday against German juggernaut Bayern Munich at the Camp Nou.


This article was edited by Conor Laird.