Huddersfield Town & the Paddy Power sash shirt
Huddersfield Town were trending on Wednesday.
That’s after the Terriers released images of their new kit for 2019-20.
The kit went viral because the sponsor, Paddy Power, had their name emblazoned as a sash on the jersey.
🔵 #htafc‘s new home kit for the upcoming 2019/20 season has today been revealed!
— Huddersfield Town (@htafcdotcom) July 17, 2019
Why Huddersfield’s shirt can’t be real
According to FA regulations, Huddersfield’s shirt can’t be real.
The FA have very specific rules when it comes to permitted advertising on shirts.
The rule book states that shirt advertising can only be “one single area not exceeding 250 square centimetres on the front of the shirt”.
Come on, you’re surely not falling for the Paddy Power Huddersfield Town shirt stunt, are you? This is the FA regulation. pic.twitter.com/ugjpnezFbV
— Dale Johnson (@DaleJohnsonESPN) July 17, 2019
Even without knowing that precise rule, fans should have had alarm bells ringing because Paddy Power are involved.
Paddy Power have a long history of pulling off viral social media stunts.
In case you didn’t notice: this is a prank by PP / Huddersfield to promote their new sponsorship. Expect the ‘real’ kit (same design, different sponsor patch) to be unveiled shortly.
— Footy Headlines (@Footy_Headlines) July 17, 2019
Social media reaction
When Paddy Power were brainstorming this embarrassing Huddersfield Town kit launch to get them loads of attention and mockery, they weren’t banking on Newcastle announcing Steve Bruce as their new head coach about quarter of an hour later.
— Jonny Sharples (@JonnyGabriel) July 17, 2019
They look like they are off out on Paddy Power’s hen do 😳 pic.twitter.com/e2UkTmj3Ma
— Sophie Barley (@SophieBarley) July 17, 2019
The sound of hell is the Paddy Power office laughing along to their own jokes.
— Seb Stafford-Bloor (@SebSB) July 17, 2019