West Ham United have this afternoon announced that they will hold a jersey auction for Mexico’s earthquake victims following their matchup with Tottenham this weekend.
The London rivals are set to go head-to-head in a Premier League clash at the Olympic Stadium on Saturday afternoon, though proceedings on the pitch will pale in comparison to the importance of an initiative set up by the Hammers off the pitch today.
As has been heavily reported in the media over recent days, a devastating 7.1 magnitude earthquake hit the city of Atlixco in the Mexican state of Puebla on Tuesday, with the death toll following the tragedy having already reached 250 people.
Relief efforts and charity work have already begun around Europe, with West Ham striker and Mexican native Javier ‘Chicharito’ Hernandez having joined forces with fellow Mexican international Miguel Layun to set up the #YoXMexico initiative.
This movement will ‘raise funds that will help deliver food and supplies to those most affected by the disaster, via Red Cross and Los Topos, an organisation specialising in cleaning debris.’ (As per West Ham’s official website)
And West Ham themselves have this afternoon announced that they will be combining Hernandez’s efforts with their own, via a jersey auction.
The Hammers have opened bidding on the shirts of players who featured against West Bromwich Albion last weekend, though their main drive will come this Saturday, when the club will auction off match-worn jerseys from their capital derby clash with Tottenham Hotspur.
West Ham chairman David Sullivan explained the initiative:
‘We have all been moved by the news and devastating effects of Tuesday’s earthquake in Mexico. While disasters like this can seem very far away from us, it is important that we still help where we can.’
‘Javier has joined forces with Miguel Layun to raise funds to help his fellow countrymen in their time of need, and we hope this auction will be able to raise a significant amount which can go towards their fund. ‘
‘Although only a small gesture from the club, we will double any amount raised by the auction, which we hope can make a small difference to the people of Mexico.’