12 months on, and a previously successful marketing campaign is getting another airing.
Every year in Belgium, the start of the new year coincides with a high-profile domestic futsal competition, and to raise awareness of the event a sexy video is commissioned.
Last year a handful of footballers took turns whacking footballs at the butts of girls in panties and, deciding not to change anything if it’s not broken, the same idea has now been given a second whirl.
Accordingly, KV Oostende’s 34-year-old striker Bjorn Ruytinx has been called upon to sharpen his shooting skills by aiming at a new beauty’s buttocks.
See the new video above, while last year’s effort (which has been watched over four million times) is below.