Tottenham Hotspur are struggling to secure a naming rights deal for the new stadium, according to the Telegraph Sport.
It is understood that potential sponsors baulking at Daniel Levy’s £200M asking price.
The North London club have spent months talks with global firms but have been unable to strike a deal.
Tottenham struggling to secure naming rights deal
Spurs may be forced to decrease their £20m-per-year valuation of naming rights for the new stadium.
The club have struggled to agree a deal with potential sponsors who have been put off by their asking price.
Carsten Thode, chief strategy officer at sports marketing agency Synergy via the Telegraph said:
“There is a mismatch between what the market thinks it is worth and what Daniel Levy wants for it.”
Manchester City earn £80m-per-year from naming rights deal for the Etihad Stadium.
However, this deal is considered a “freak”, by Thode, due to the airline’s links with the owners.
For now, the club’s new stadium will be named the Tottenham Hotspur StAdium, whilst the club wait to finally secure a naming rights deal.
Tottenham Hotspur vs Manchester City rearranged
Tottenham Hotspur and Manchester City have agreed to move their Premier League fixture to Monday, October 29, according to the Times Sport.
The venue will switch to Wembley Stadium due to the ongoing delays at Spurs’ new stadium.
The fixture was originally scheduled for October 28.
However, an NFL fixture is due to take place at the national stadium on that day – meaning it is unavailable on Sunday.
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