Tottenham confirm £320m AIA sponsorship deal
So it looks like there’ll be red on the front of Tottenham’s shirt for a while longer.
On Thursday in Shanghai, Tottenham confirmed a new sponsorship deal with AIA.
It’s been confirmed that AIA will pay Spurs £320 million to be their sponsor for the next eight seasons.
That means Spurs that will earn £40 million a year from the deal.
We are delighted to announce an agreement with @AIAGroup_Press, one of the world’s leading life insurers, to extend their long-standing Official Partnership until the end of the 2026/2027 season.
— Tottenham Hotspur (@SpursOfficial) July 25, 2019
Daniel Levy signs the AIA contract
Spurs chairman Daniel Levy announcing a new shirt sponsorship deal with AIA until 2027. It’s believed to be worth £40m a year which is in line with Chelsea and Arsenal. pic.twitter.com/mh8bANITd9
— Alasdair Gold (@AlasdairGold) July 25, 2019
Manchester United earn much more
As recently confirmed by sports finance journalist Alex Miller, when it comes to the highest-grossing sponsorship deals in the Premier League, Man United lead the way.
Chevrolet pay Man United around 64 million pounds a season to appear on the front of their shirts.
Man City have the second-best deal in the league. Etihad pay the Sky Blues around 45 million pounds a season.
However, Tottenham’s new deal with AIA brings them level with top-6 rivals Chelsea, Arsenal and Liverpool.
Chelsea, Arsenal and Liverpool all earn 40 million pounds from their respective deals with Yokohama, Fly Emirates and Standard Chartered.
The 10th annual review of Premier League shirt deals, by @alexmiller73, shows the collective value for 2019-20 has risen to £349.1m. Man Utd well ahead of the pack. See small print for details. pic.twitter.com/6exHYAeMfS
— Nick Harris (@sportingintel) July 17, 2019