Sky vs BBC’s Match of the Day
The Daily Mail have an exclusive story on Thursday, which may impact how Premier League football fans consume video content in the future.
Watching football in England on Saturdays has followed the following routine for years.
There are usually two Premier League matches broadcast live on Sky on Saturdays: one lunchtime game and one evening game.
If your team is scheduled to play at 3:00 pm on a Saturday, those matches are banned from broadcast by law.
Accordingly, football fans often watch the highlights for the first time on BBC’s Match of the Day show on Saturday night.
However, that could all be about to change.
— Allie Hodgkins-Brown (@AllieHBNews) July 24, 2019
Premier League highlights on YouTube
The Mail confirm that Sky may upload 3-minute Premier League highlight videos on YouTube on Saturdays, long before Match of the Day airs:
Sky are considering making Premier League highlights freely available after matches this season in a move that could hit viewing figures for the BBC’s Match of the Day.
Sky bosses are giving serious thought to broadcasting three-minute clips of key moments on YouTube shortly after games finish.
A clips package has always been part of the deal for Sky, but until now they have not taken up the option of making highlights available.
Match of the Day under threat from Sky with broadcaster ready to put FREE Premier League highlights on YouTube shortly after matches finish | @Matt_Lawton_DM https://t.co/VAxuch78yB pic.twitter.com/VS303aaKuW
— MailOnline Sport (@MailSport) July 24, 2019
How would this affect Match of the Day’s audience?
The Mail try to argue that these YouTube highlight videos may not adversely impact MOTD’s audience.
Why? For the following reasons.
(1) Match of the Day’s highlights will be longer, (2) MOTD will have expert analysis, and (3) the BBC’s demographic is very different to YouTube’s.
Will these Sky / Premier League YouTube highlights be geo-blocked?
The Mail doesn’t go into this issue.
However, one would have to assume that if these Sky / YouTube videos come to fruition, they’ll only be accessible for a UK audience.
Are extended Premier League highlight videos on YouTube today?
Yes, but these videos are geo-blocked.
In America, for example, NBC Sports already uploads extended Premier League highlight videos on YouTube minutes after games end.
The NBC Sports videos are often 10-minutes long.
If you are living outside the US and want to watch these videos, you can use a VPN to get around the geo-blocking restrictions.