Jose Mourinho’s Man United problems boost TV audiences
It’s been one saga after another for Jose Mourinho at Manchester United this season.
After the Red Devils struggled in the opening months of the season, reports were rife that Mourinho could be axed by United.
And then there have been Mourinho’s off-field issues.
Specifically, the Man United manager was charged by the FA after the 3-2 win over Newcastle.
Mourinho, who was accused of swearing into the camera in Portuguese, beat that FA charge.
In the Times on Tuesday, some of the impact of Mourinho’s problems this season have been assessed.
Sky and BT Sport have benefitted from the Special One’s problems with a boost to their TV audiences.
Sky & BT Sport
The Times detail on how viewing figures are up for both Sky Sports and BT Sport at the start of the season:
Broadcasters have seen viewing figures for Premier League matches leap by more than 10 per cent in the opening two months of this season.
Sky has experienced a 12 per cent increase on the same period last season, while BT Sport figures for top-flight English football have soared by 18 per cent.
When it came to analysing why there’s been a viewing boost, a couple of reasons are forwarded.
Firstly, there is a feel-good bump in Britain following England’s semi-final showing at the 2018 World Cup.
Secondly, the start of the season has build-up suggestions that fans could watch a tight title race. Man City, Liverpool and Chelsea remain unbeaten in the Premier League.
Thirdly, there’s the Mourinho factor. The broadsheet reported:
Other developments that have promoted interest include the José Mourinho-inspired soap opera at Manchester United providing a fascinating narrative to the season.
How will Man United fans react to this statement?
Could there be a backlash as fans may feel manipulated by the broadcasters?
Mourinho has previously indicated that he’s the victim of unfair criticism in the media. Are these viewing numbers the reason why?
"This is not about me or the players…this is about the club."
"I am 55 years old and this is the first man hunt I have seen in football." 👀
"If it rains in London it is my fault. A bad Brexit deal is my fault."
— Football on BT Sport (@btsportfootball) October 6, 2018