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How Everton earned £1 million from Norwich’s Premier League promotion

Transfer clause pays off in the end!

Everton have earned an unexpected £1 million from Norwich City, after the latter were promoted to the English top-flight last month.

The Toffees were known for their impressive dealings back when David Moyes was in charge.

Despite spending very little, Everton remained a contender for European football for many years.

Though, that has changed somewhat in recent seasons.

Since Farhad Moshiri took the reigns, Everton have been a big player in the transfer market.

In the last summer transfer window, the Toffees signed all of Richarlison, Lucas Digne, Yerry Mina and Bernard.

However, despite their new financial power, Everton are still going about their business shrewdly.

LIVERPOOL, ENGLAND – JANUARY 20: A general view of a corner flag inside the stadium prior to the Premier League match between Everton and West Bromwich Albion at Goodison Park on January 20, 2018 in Liverpool, England. (Photo by Tony Marshall/Getty Images)

Shrewd business from the Toffees

This is showcased by the fact that, due to a clause in Steven Naismith’s 2016 move to Norwich, Everton will bank £1 million from the Canaries’ promotion.

The Scottish forward was a pretty successful signing for Everton, joining from Rangers for free.

Naismith scored 25 goals in 67 starts but eventually fell out of favour at Goodison.

That lead to his Norwich transfer three-and-a-half years ago.

While that deal is said to have banked Everton £8 million, the Toffees are set to receive an extra £1 million.

According to the Liverpool Echo, ‘chairman Bill Kenwright negotiated that deal and insisted on inserting a clause which meant the Blues would receive a further £1m windfall should Norwich City return to the Premier League.’

Naismith is still on Norwich’s books, but hasn’t kicked a ball for them since August 2017 and is currently on loan at Scottish side Hearts.

While it’s been a long time coming, Everton’s shrewd negotiating has paid off.

Everton & Leicester make ‘informal inquiries’ over Jean-Kevin Augustin – Telegraph

Everton will likely strengthen heavily during the current transfer window.

After a decent first season under Marco Silva, the Toffees will no doubt look to challenge for a top-six spot in the next campaign.

One player who could help them do that is Jean-Kevin Augustin, with Everton having reportedly already contacted his club.

Click here to find out more. 

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