Chelsea in ‘final negotiations’ over new shirt sponsorship deal

Premier League giants Chelsea are close to striking a lucrative, short-term shirt sponsorship agreement, according to reports.

The latest info on the situation comes by way of the reliable Matt Law of the Daily Telegraph.

Law backs claims from earlier in the day, which point towards gambling company ‘Stake’ inching towards a big-money deal with the Blues.

The partnership would be based around an initial one-year deal, which would see the board at Stamford Bridge bring in a sum in the region of £44 million.

Negotiations between the parties are understood to be at the ‘final’ stage, with an announcement potentially set to arrive as early as next week.

This comes after an agreement between Chelsea and a company from the Crypto sector, at the last minute, fell through.

Allianz’s offer of £20 million-per-year, meanwhile, fell way short of the valuation set out by Todd Boehly and co.

News of their side’s decision to partner up with a gambling company has already culminated in considerable backlash across the Chelsea fanbase, with many having voiced their concerns with the ethical dilemma posed.

This comes ahead of a Premier League ban on all gambling-based shirt sponsorships, set to come into effect in 2026.

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