With seven days to go until the biggest match of the season, ticket prices for Tottenham Hotspur against Liverpool have hit a level unthought of for any game of professional football.
You can explore the availability of Champions League final tickets on the SeatPick website, direct to the Tottenham Hotspur vs Liverpool page, here.
A single ticket, available on secondary ticketing platforms, would have cost you at least £4,600 the first time we wrote this article, on Thursday, nine days before kick off.
On Friday, prices shot up again to an unheard of level for Champions League final tickets, or any game of football in history for that matter.
Buying off of a second-hand ticket website will now cost you £9,286 for the cheapest seat.
Below, we explore the reasons why Europe’s biggest football match has hit such an insane price for one ticket.
UEFA – European football’s governing body – have a lot to answer for.Check out ticket prices for Tottenham vs Liverpool in the Champions League final on SeatPick!
SeatPick tracked the prices of the past seven Champions League finals and found that, on average, Champions league final tickets cost between £1,200 and £3,000 per ticket on any given year.
However, prices can fluctuate considerably based on the qualifying teams, the location of the seats and the timing at which the tickets are purchased. Last season, the cheapest 2018 Champions League final ticket cost around £1,350 and the average Champions league final price was about £2,000.
But this year is a completely different ball game, with prices for the Champions League Final in Madrid the highest they have ever been. Once both of the English teams made it to the final, prices almost doubled from around £1,300 for a get-in, to a whopping £4,600 single ticket before fees.
As discussed above, this has now doubled again to £9,286.Check out ticket prices for Tottenham vs Liverpool in the Champions League final on SeatPick!
With seven days to go, the current prices are as follows:
Cheapest Champions League final ticket: £9,286
Average Champions League final ticket price: £14,041
Most expensive Champions League final ticket: £20,550
Pairs will be even more costly. In recent days, the average price for a Category 4 pair has risen up to £12,808, before fees.
First off, it should be noted that those in the ticket business have never seen prices like this for a major football match.
They are now in and around the likes of the Super Bowl, and there will be many buying at these prices, which are the highest for a sports event of all time.
The mad rush for tickets and the price rises are down to the fact that supply is in seriously short demand. Read on for how UEFA simply shafted both sets of supporters, leaving Tottenham and Liverpool fans with little choice but to drive prices up for a once-in-a-lifetime event.
And, a lot of the traditional second-hand ticket sellers are getting nervous about the supply.
There are rumours that on Friday, well-established ticket selling website StubHub stopped selling completely, due to the price rises.
This is a hard question to answer. It all comes down to how risk-averse you are, as buying a ticket for the opportunity to save a few hundred pounds, while avoiding the platform fees, might work, but could also be a risky endeavour.
Ticket fraud and sellers not delivering tickets due to the rise of prices might be a common phenomenon in this upcoming Champions League final. There are quite a few horror stories of people paying big money and waking up to a reality that the tickets didn’t work at the gate or were not even supplied.
When that happens, there is little recourse that you can take against a rogue operator.
Right now, there are multiple sport travel agencies who are canceling reservations due to suppliers being unable to fulfil orders, as a result of high prices. So these issues are hitting multiple players in the market.
The safest alternative if you are not one of the lucky fans who won a ticket in the ballot is to find a ticket through one of the resale platforms.
Where their ticket guarantee can protect you is from a loss of money due to an unforeseen and/or unfortunate issue that might arise with your ticket. They will first try to replace your order with an equivalent deal, or refund your money. This might be a premium worth paying.
The ticketing market is a supply and demand driven market, with the Champions League final just a heightened representation of that.
If you bought your tickets a day before Liverpool 4 – Barcelona 0, you would have probably paid about £1,200 for that ticket.
After the incredible comeback from Liverpool, the ticket price rose to £1,750 for a Category 4 ticket, and up until Tottenham’s 96th-minute goal against Ajax that was true.
What a single second did to the champions league final ticket market is a once in a lifetime scenario. The question is will you be there to watch how this Champions League final unravels?
There have been periods of English dominance in European football before. For example the late 1970s and early 1980s, whilst it is 11 years since Manchester United played Chelsea in the Champions League final in Moscow.
However, no country has ever provided four finalists for the two major European competitions before and this has caused major question marks to be asked of UEFA.
When it comes to the Europa League final, to be held in Baku, Azerbaijan, both Arsenal and Chelsea have been left aghast at the arrangements for Europe’s second biggest final next Wednesday.
Neither London club have been able to sell out their allocation of 6,000, as travel arrangements are too difficult for supporters.
Arsenal will not be bringing one of their key Europa League players in Henrikh Mikhitaryan to Baku, due to the fact that he is from Armenia.
Whilst the Europa League final arrangements have rightly been ridiculed, it should be pointed out that Champions League final ticket prices will leave you with just as much of a sour taste.
As mentioned above, a Champions League final ticket in the days leading up to the game will set you back well over £9,000.
The problem for UEFA is that two English teams have qualified, and both Tottenham and Liverpool have huge supporter numbers, with many that travel away from home.
Not to mention the immense world followings both clubs can garner thanks to the global dominance of the Premier League.
It was estimated that 15,000 Tottenham supporters travelled to Amsterdam for the semi-final with Ajax. Spurs’ allocation for that match was just 2,600.
The crux of the issue from UEFA’s perspective is that they handed out 16,613 tickets respectively to Tottenham and Liverpool.
This is a pitiful number considering the home attendances both clubs can garner at the Tottenham Hotspur Stadium and Anfield. Whilst it is further whittled down when you consider that players and staff of both clubs will also take hundreds of the tickets for friends and family.
So the total sent to the two clubs was 33,226. The Wanda Metropolitano, Atletico Madrid’s home ground where the Champions League final takes place, holds 67,829.
UEFA handed out some tickets to fans in a ballot that ran in March 2019. This amounted to around 4,000 tickets.
Of course, in March, neither Spurs or Liverpool knew they would reach the Champions League final, so it seems fair to say that these were taken by neutral supporters and those looking to sell on.
The remaining 23,500 tickets are in the hands of UEFA national associations, commercial partners and broadcasters.
The eight Champions League commercial partners are UniCredit, Sony Computer Entertainment Europe, MasterCard, PepsiCo, Nissan, Gazprom, Heineken and Adidas.
It is incredible to think that these eight companies combined received more tickets than each individual club.
Of course, if you weren’t a season ticket holder with the loyalty points to secure a ticket from one of the clubs, you could have turned to UEFA’s hospitality package which is an eye bulging 6,900 euros, excluding VAT.
Ultimately, if you are desperate to get in, this might have been a good price considering how the last few days have panned out.
Immediately after the Champions League final ticket arrangements were made public, both the Tottenham Hotspur Supporters Trust and Spirit of Shankly issued a statement.
This was not just regarding Champions League final tickets but also the soaring cost of flights and accommodation.
The Tottenham and Liverpool fan groups argued: “For many, the final is not a one-off event. It is the culmination of a season-long journey for fans, who have spent thousands of pounds already travelling to support their team, bringing the spectacle and atmosphere that is a key part of the game so prized by television.
It is time to stop cashing in on fan loyalty. As the independent supporter organisations at Tottenham Hotspur FC and Liverpool FC we call for:
– A cap on ticket pricing
– Transparency over allocation
– Consumer protection measures to halt prices being forced up exponentially, and to stop the practice of repricing existing deals.”
Both THST and Spirit of Shankly have also called upon the Champions League sponsors to hand back tickets to the fans. So far this has not seen one ticket returned to either club.
As it stands, only the richest of supporters can afford Champions League final tickets.
Some media outlets have even reported tickets on sale for £40,000 on secondary ticket website exchanges.
Even the face value tickets, direct from the minimal allocation handed out to the clubs, reached 500 pounds.
Considering these were handed out to the most loyal of supporters, who must have shelled out extortionate prices all season, this is just plain greed from UEFA.
There is also an ugly side to this as well. Tottenham and Liverpool have also started to ban supporters indefinitely for selling tickets to this once-in-a-lifetime event.
UEFA have driven up the prices for Champions League final tickets. Can you really blame fans who sell on their tickets if travel and accommodation are so expensive?
This one ticket could pay for their season tickets, for two or three years at a time.
And, the market is there for these tickets since UEFA gave so few to each club.
Will UEFA change their ways? Unfortunately it seems very unlikely.
Even supporter groups fighting the good fight appear to be ignored on a regular basis.
Tickets were released for Euro 2020 this week and similar extortionate prices were confirmed.
(We reached out to UEFA for a statement on the ticket prices, though a response has not been forthcoming. If that changes, we will add it into this piece.)
(We act merely as a publisher for the advertised event/product and disclaim all liability with respect to the event/product, its supply and fit for any particular purpose.)