Arsenal vs Arsenal Fan TV
If you type ‘Arsenal Fan TV’ into any social media search engine, you’ll discover that something’s changed.
Arsenal Fan TV has rebranded over the summer.
The popular YouTube channel is now simply called AFTV across all social media platforms.
The reason for Arsenal Fan TV’s rebranding has nothing to do with future commercial opportunities.
Instead, the likes of the Star are reporting that Arsenal have forced Arsenal Fan TV into the brand change for legal reasons. The Star announce:
It is believed that unauthorised use of the copyrighted ‘Arsenal’ for audio and visual recordings was negatively impacting Arsenal.
The Gunners reportedly sent a cease and desist letter to Arsenal Fan TV in an attempt to protect the club’s branding.
At the time of writing, Arsenal Fan TV’s YouTube channel has almost 817,000 subscribers.
Why have Arsenal acted now?
Many will find the timing of Arsenal’s cease & desist threat interesting.
It comes at a time of major transition at the Emirates Stadium.
Arsene Wenger is no longer at the club, while Unai Emery has the job of leading the team back to success.
It’s worth pointing out that AFTV have yet to comment on this story.
Social media reaction
Sounds like Arsenal have finally had enough of Arsenal Fan TV
— Keenos (@KeenosAFC) August 13, 2018
So Arsenal don’t want to associate with Arsenal Fan TV anymore, interesting turn of events, too late, but I guess it’s better late than never.
— Spanish Gooner (@elspanishgooner) August 13, 2018
Sun: It is understood #AFC didn’t send a cease and desist letter to AFTV but discussions were held b/w the club and the channel which led to rebranding. Club believe ‘Arsenal’ brand was negatively affected.https://t.co/qSDzN1Pbnp
— Arsènic™ (@MrArsenicTM) August 14, 2018