Arsenal force Arsenal Fan TV into rebranding after ‘cease & desist’ threat

Arsenal vs Arsenal Fan TV

If you type ‘Arsenal Fan TV’ into any social media search engine, you’ll discover that something’s changed.

Arsenal Fan TV has rebranded over the summer.

The popular YouTube channel is now simply called AFTV across all social media platforms.

The reason for Arsenal Fan TV’s rebranding has nothing to do with future commercial opportunities.

Instead, the likes of the Star are reporting that Arsenal have forced Arsenal Fan TV into the brand change for legal reasons. The Star announce:

It is believed that unauthorised use of the copyrighted ‘Arsenal’ for audio and visual recordings was negatively impacting Arsenal.

The Gunners reportedly sent a cease and desist letter to Arsenal Fan TV in an attempt to protect the club’s branding.

At the time of writing, Arsenal Fan TV’s YouTube channel has almost 817,000 subscribers.

Why have Arsenal acted now?

Many will find the timing of Arsenal’s cease & desist threat interesting.

It comes at a time of major transition at the Emirates Stadium.

Arsene Wenger is no longer at the club, while Unai Emery has the job of leading the team back to success.

It’s worth pointing out that AFTV have yet to comment on this story.

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Also see: Arsenal’s Petr Cech hits back at Bayer Leverkusen over Bernd Leno Tweet.

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