Swedish Sentiment: AIK retire the club’s number 1 shirt for their fans

A nice story from Sweden.

Top Allsvenskan side AIK have taken it upon themselves to show their fans how much they mean to the club by releasing a new viral video in which the team announce that the number 1 jersey will be retired.

The catchy slogan which AIK peddle is to say that while “other clubs talk of their supporters as the 12th man, for us you are no.1.”

Ex-pat Kenny Pavey appears on the video speaking in English, the relatively unknown British footballer started life at Millwall before he joined AIK back in 2006, after having playing several seasons for Swedish second division side Ljungskile SK.

Will other clubs follow suit and retire their number 1 jersey?

AIK’s viral video can be seen here.