Puma are jumping on the pink bandwagon with the release of their new advert for their new pink boot.
The ad, which is in French, finds Nicolas Anelka tied to a chair in a pink room with a sexy woman only wearing her bra and underwear standing over the footballer, keeping guard.
The women then (reportedly) says the following into the camera:
“This is a message from the FRFQAHR – the Front rÃ©volutionnaire des femmes qui aiment les hommes en rose (the Revolutionary Front Of Women who love Men in Pink). Mr Luiz Felipe Scolari, we hold hostage your best striker, Nicolas Anelka. He will be released on one condition: that you authorise him to play wearing his new pink boots. Otherwise, we will not hesitate in sending him back to Paris. You must take your decision before the Champions League match against Bordeaux. It is in your interest, Mr Scolari.”
As we do not speak French, this translation may be slightly inaccurate.
Without wishing to be crass,Â with regard to the events in India today, Puma must be kicking themselves that they have chosen a kidnap theme to promote their new product.
With that being said, the new Puma ad can be seen here.