Lionel Messi stars in a new Pepsi advert, see above.
Here is some of the blurb from Pepsi themselves:
The fast-paced 30-second TV spot opens on Messi performing a fancy footwork trick with an iconic can of Pepsi. Football enthusiasts around the world attempt to replicate Messi’s Pepsi can trick with their own personalization, evolution and varied level of success.
“The Trick” is the latest installment and interpretation of Pepsi’s “Capture the Excitement of Now” global brand spirit and “Live for Now” campaign, which inspires fans around the world to embrace the moment with their passion for the game of football.