The Daily Mail are reporting that Manchester United are close to agreeing a major deal with sports manufacturers Adidas worth a world record £60m-per-year.
Back in February reports were doing the rounds that Nike, who have made Man United’s kits since 2002, were preparing to renew their deal at Old Trafford for an eye-watering £70m-per-year.
The supposed renewal deal with Nike was set to earn United one billion pounds.
Several months on, however, Nike appear to have pulled back on their enthusiasm to spend so much in a deal with Old Trafford. The Daily Mail report that Nike are questioning “whether it is worth more than doubling their original £300m 10-year deal – which expires in June 2015 – when the deposed champions are going through this difficult period of transition.”
With Nike non-committal, Adidas are now ready to step into the mix.
Senior insiders at the German sportswear giant believe a £60million-a-year deal has all but been agreed, even though current sponsors Nike retain the right to match any offer and extend a partnership that dates back to 2002 with United.
It is adidas who are now prepared to sign off the biggest football club kit deal in history in the belief that United’s global appeal remains undamaged by a disastrous domestic season that culminated in the dismissal of manager David Moyes.
A deal with adidas would still give United the freedom to create a separate fashion brand, with Japanese company Uniqlo thought to be close to completing their own deal.
By comparison, Arsenal recently agreed a £30m-per-year kit deal with Puma.