Lionel Messi joins Instagram, his first entry is a video with the Pope

Lionel Messi stepped up his social media presence on Wednesday by joining the millions of people on photo and video sharing platform Instagram.

Messi’s PR team never seem to miss a trick in getting the Barcelona forward’s brand into different communities.

While Messi features in a shedload of commercials, the Argentine World Footballer of the Year has a strong multi-million persons following on both Facebook and Twitter. Now hoards of fans will follow him on Instagram too.

Messi’s first entry on Instagram couldn’t have been with a more powerful person: the Papacy.

The Barcelona attacker posted a video with his meeting at the Vatican on Wednesday, which was Messi’s second get-together with football loving Pope Francis since he took the job earlier in 2013.

Watch Messi’s first Instagram video with the Pope below.