Is it?! Toronto think their signing of Jermain Defoe is “a bloody big deal”

You can’t blame Toronto FC for trying but some of the marketing around Jermain Defoe’s move to the MLS has been a little OTT.

The video above is their advert announcing the arrival of the Tottenham striker, who will officially join Toronto on February 28, 2014.

Toronto built up the video above with the following message: “Love spit-takes? Then you’ll love this commercial. It’s A Bloody Big Deal! Jermain Defoe is now officially a part of Toronto FC.”

Surely most Londoners responded to the news with a shrug of their shoulders, rather than spitting out their tea?!

Related link: Tottenham’s Jermain Defoe’s first press conference as a Toronto FC player [Video].

For an excellent evisceration of Defoe’s move to Toronto, see this Guardian piece by Daniel Taylor.