Adidas have taken advertising to the next level by calling in on all their celebrity big guns to celebrate the company’s upcoming 60th anniversary in 2009.
In the press release issued by Adidas, the company wrote “2009 marks the 60th anniversary of adidas registering the iconic 3-Stripes mark introduced by company founder Adi Dassler.
“In keeping with this important milestone, adidas will unveil its largest global brand campaign ever for adidas Originals under the banner of Celebrate Originality.
“The campaign is set against the backdrop of a house party hosting an eclectic mix of people from the worlds of music, fashion and sport.”
The ad is simple and brilliant. With a great background song, Adidas brought together a raft of music stars including Katy Perry, Estelle, Young Jeezy, the Ting Tings, Method Man, Redman, Russell Simmons and Missy Elliott, while from the world of sports, David Beckham was the only footballer on show.
See the new Adidas ad here.