Sweet: Atletico Madrid manager Diego Simeone cries at sight of video message from his kids back in Argentina [Video]

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Atletico Manager Diego Pablo Simeone added to his cool image today by joining Twitter and Facebook, making him surely not only the coolest, but the biggest manager on the social networks.

There was quite the grand launch for the event in Madrid today, as El Cholo fielded questions from the press on the whys and timing of the decision.

Then a surprise came, via satellite. Simeone’s 3 sons appeared on the big screen to welcome him to Twitter and Facebook.

Living back in his homeland Argentina, the distance is known to be, naturally, a wrench for Simeone, and he welled up at the emotional excitement from his kids, who adoringly exclaimed, ‘Now we can follow you and be your friend!’

So sweet.