Volvo are now positioning their car brand in alignment with the myth of Zlatan Ibrahimovic as a sweaty, intense wild hunter in the Swedish snow.
Ahead of a brand new commercial starring Sweden’s leading footballer set for a January 25th release, Volvo have issued four shorts clips from their upcoming promotion with the PSG striker at the forefront.
Volvo released the videos with the following blurb:
Volvo is part of a global world. Still, it is in Sweden that we find comfort, strength and inspiration. And we share our love for Sweden with one of our greatest: Zlatan Ibrahimovic. Together with Zlatan, we celebrate Sweden.
Watch the four Zlatan-Volvo videos below.