Media mogul Rio Ferdinand never misses a genuine opportunity.
With his burgeoning ‘5’ media outlet, the Manchester United defender-entrepreneur is always on the look-out for innovative advertising techniques, and he’s found a perfect patsy in wide-eyed teammate Adnan Januzaj.
He invited the young Kosovan-Albanian along to an NBA game in Manchester tonight, and gave him a ‘5’ hat to subliminally advertise his wares.
Then again we might just be being a bit cynical. Adnan is probably a loyal customer of the 5 brand.