Here is the blurb from Pepsi PR:
Today, Pepsi MAX announces the launch of its brand new, music-fuelled “Kick In The Mix” campaign, which sees the worlds of music and football collide as the Pepsi MAX global superstars take their moves off the pitch like never before.
Pepsi MAX players including three-time ‘FIFA World Player of the Year’ Lionel Messi, Didier Drogba, Fernando Torres and Frank Lampard are joined by two of the world’s most exciting young footballers, Jack Wilshere and Sergio ‘Kun’ Agüero to front the 2012 campaign. The line-up also features internationally renowned DJ, producer and hit-maker, Calvin Harris, who provides the soundtrack and musical direction for the campaign.
The new multi-faceted campaign fuses the speed, flair and tempo of football, together with the energy, rhythm and passion of music. The campaign includes a brand new television commercial which sees the players kick off a game of football on a very different pitch from what they’re used to.