Manchester City and England number 1 Joe Hart has opened himself up to terrace ridicule with a shocking new advert for Head & Shoulders.
Seriously, could the advertising gurus at Head & Shoulders not do better than this monstrosity?!
We join an England game with Joe Hart writhing in agony on the floor, holding his head.
Was it a sniper in the crowd?
No. Joe Hart had an itchy scalp.
What makes this advert galling is that Hart is generally perceived as a good bloke and not the sort to sell out.
From a viral video point of view, it also looks set to overshadow his fine goal in training just released by Manchester City’s YouTube channel – see second video below.
UPDATE: Iker Casillas stars in his own shocker of a Head & Shoulders ad. Its exactly the same as Joe Hart’s but in Spanish. Woeful. Third video below.