BT Sport are breaking necks and cashing cheques.
Sky made a pretty stupid decision in paying £4.2 billion in the Premier League TV rights deal. Broadcasting 126 matches, it’s essentially paying £11 million per match.
They forfeited their Champions League rights to BT because they felt that the competition wasn’t getting the ratings it had in years before.
This is because of the poor performances from English teams in recent seasons.
However, with BT already showing football from Ligue 1, Serie A and the Bundesliga, Sky have taken a huge risk in allowing their rivals to secure La Liga football.
It’s not a done deal yet but with Sky out of the race it allows BT to secure it easily – and at a discount price. This means no more Revista de la Liga, folks.
But let’s face it, BT’s punditry team are a more entertaining bunch. Filled with journalists like James Horncastle and Rafa Honigstein, it’s presented by the affable James Richardson.
It’s not a bad a thing for the neutrals.
For Sky’s grip on football, it could be fatal. One must remember that BT are showing a few Premier League matches too. So Sky’s splurge looks particularly stupid.
Check out the Twitter reaction to this Game of Thrones below.
.@SkyUK first you lose Champs League now La Liga then raise your prices? How is this fair to us hardworking people that put up with this?
— PeteDom (@PeteDomoneyyyyy) August 1, 2015
— Colin George (@Colin_George) August 1, 2015
Sky Sports have lost La Liga to BT? Any point having Sky Sports now….?
— Mohammed Ali (@mohammedali_93) August 1, 2015
BT sport ain't messing bout la liga rights in the bag now..
— Dale Smith (@DaleLFC1983) August 1, 2015
SkySports spent so much securing the Premier league that they've now ended up losing the Champions League and La Liga to BT Sports 🙈
— TREBLE WINNERS (@Neymarred) August 1, 2015
Bloody hell, BT look like they're about to snag La Liga rights now as well. End of the road for Sky? pic.twitter.com/565KIbxBqv
— Boylesports (@BoyleSports) August 1, 2015
— tim caple (@timcaple) August 1, 2015
Never mind Champions Lge, if BT Sport snatch La Liga inc El Clasico from Sky Sports then they really are laughing!!!
— Andrew Liu (@AndrewLiu5) August 1, 2015
christ Champions League on BT Sport was bad enough, but now La Liga. Steve McManaman commentating on El Clasico's, give me strength
— Cammy Kennedy (@LiveF0rever_) August 1, 2015
— James Stark (@JAS182) August 1, 2015
I hope BT Sport's La Liga rights include the "popular tapas chain restaurant" studio set. And Scott Minto. pic.twitter.com/CPjt5nYEBW
— Football Clichés (@FootballCliches) August 1, 2015