Media mogul and footballer Rio Ferdinand has his hand in all the pies.
The highly entrepreneurial Man United defender is always on the lookout for a new niche to exploit, and believes he’s found his latest with the co-founding of ‘The Footies’, an annual awards ceremony for football, which he believes will become ‘The Oscars of the Industry’.
The show will be hosted by – surprise surprise – the ubiquitous James Corden, and will reward the Goal of the Year, Free-Kick of the Year, Game of the Year, Result of the Year, etcetera, etcetera.
The concept of yet another self-congratulatory ceremony has been pretty roundly panned in the blogosphere and on Twitter, with the Guardian’s Martina Hyde writing a particularly barbed and humourous piece today.
The Footies’ Twitter account hasn’t taken the scene by storm either, with a paltry 92 followers for 40 tweets; in fact they’re following more than they’re being followed, leaving Rio looking a bit Merk’d.
Below are the best Tweets panning ‘The Footies’.
Rio Ferdinand disappears even further up his own arse with his own football awards ceremony. http://t.co/TqXXzNmzMf
— The False 9 (@TheFalse_9) September 25, 2013
The big problem with football nowadays is that it doesn't have it's own awards ceremony. Hats off to Rio… http://t.co/kUNUoEpULH
— Patrick (@salop76) September 25, 2013
Reassuring to see that Rio Ferdinand's (godawful-sounding) "Footies" awards ceremony will be "star-studded": http://t.co/KN8uoT4jaZ
— Football Clichés (@FootballCliches) September 25, 2013
The new Football awards, The Footies http://t.co/BKfT2vT1iq Someone suggested earlier that "Tosscars" might be a better name for 'em
— Jim Burke (@BarcaJim) September 26, 2013
— The Footies (@thefooties) September 19, 2013