Hats off to Puma for their highly entertaining, fun and creative marketing campaign around their new boot, the PUMA evoPower.
Extensive research has gone into designing and producing what PUMA claim is football’s most powerful and accurate boot.
The ad shows Fabregas, Reus and Balotelli testing the boot in a secretive underground laboratory, with the air and urgency of a Batman-type epic movie.
Reus and Fabregas are shown testing the boot to devastating effect, Cesc accidentally blasting the ball to the moon, and Reus nearly taking the scientists’ heads off with some rocket shots.
Thierry Henry then makes a quirky cameo, leaving it all open for a follow-up advert…