Picture: A massive 40-foot poster of Gareth Bale is unveiled in Times Square, New York

Do New Yorkers even know who Gareth Bale is?

Tottenham Hotspur have been used in a massive PR campaign in the Big Apple on Tuesday, as a 40-foot poster of Gareth Bale has been unveiled in Times Square.

Featuring Bale in Tottenham’s brand new 2013-14 home strip, the image of Welshman is supplemented by a smaller banner saying: “Premier League is coming to NBC Sports – August 17th.”

The giant billboard offers another piece of circumstantial evidence that Bale is staying at White Hart Lane this summer after a summer of non-stop reports linking the forward to Real Madrid.

A picture of the massive Gareth Bale poster in Times Square can be seen below.