New Nike ad: Inside the NIKEiD Bootroom

Nike has released a new ad promoting three of their boots at the same time: Cesc Fabregas’ Tiempos, Cristiano Ronaldo’s Mercurials and Wayne Rooney’s T90’s.

The ad takes the viewer through the whole process Nike encounter when they look to launched a new boot. Breaking down each stage and highlighting the pain-staking details involved throughout the development process, we learn how an idea for a new boot is put into production until it finally reaches the stage at which the players can try out their new gear.

See Nike’s new ad here.