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Lionel Messi joins Instagram, his first entry is a video with the Pope

Wednesday, August 14th, 2013

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Lionel Messi stepped up his social media presence on Wednesday by joining the millions of people on photo and video sharing platform Instagram.

Messi’s PR team never seem to miss a trick in getting the Barcelona forward’s brand into different communities.

While Messi features in a shedload of commercials, the Argentine World Footballer of the Year has a strong multi-million persons following on both Facebook and Twitter. Now hoards of fans will follow him on Instagram too.

Messi’s first entry on Instagram couldn’t have been with a more powerful person: the Papacy.

The Barcelona attacker posted a video with his meeting at the Vatican on Wednesday, which was Messi’s second get-together with football loving Pope Francis since he took the job earlier in 2013.

Watch Messi’s first Instagram video with the Pope below.

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