Lionel Messi stepped up his social media presence on Wednesday by joining the millions of people on photo and video sharing platform Instagram.
Messi’s PR team never seem to miss a trick in getting the Barcelona forward’s brand into different communities.
While Messi features in a shedload of commercials, the Argentine World Footballer of the Year has a strong multi-million persons following on both Facebook and Twitter. Now hoards of fans will follow him on Instagram too.
Messi’s first entry on Instagram couldn’t have been with a more powerful person: the Papacy.
The Barcelona attacker posted a video with his meeting at the Vatican on Wednesday, which was Messi’s second get-together with football loving Pope Francis since he took the job earlier in 2013.
Watch Messi’s first Instagram video with the Pope below.