You could barely move on a football website over the weekend, for pictures of Chelsea stars dripping in blue paint as the London side looked to ramp up the excitement for next season’s kits.
For a taster video, see: Chelsea players cover themselves in blue body paint for novel Adidas kit promotion.
One thing was though missing, the actual Chelsea home kit for next season and of course it does live up to its billing as “It’s Blue, What Else Matters?”
Will the alleged Chelsea kit be worn by Frank Lampard, with Jose Mourinho shouting instructions from the Stamford Bridge bench?
Pictures via serial kit leakers, the Uruguayan blog called “Todo Sobre Camisetas” (‘All About Shirts’).