Juve president Andrea Agnelli talks digital marketing, transfers & Champions League [Bloomberg TV]
- August 5, 2014
Bloomberg Asia have scooped a rare interview with Juventus president Andrea Agnelli in English as the Bianconeri touch down in Indonesia for their pre-season tour.
Agnelli gave almost 10 minutes of his time to Bloomberg, covering a range of topics from Juevntus’ plans to embrace the Asian market, digital marketing, summer transfers, aims for the season both domestically and in Europe, and several other topics in between.
Some of Agnelli’s highlights included:
We have the team that is best supported in Italy, with 14 million fans, to which we can add a further 180 million fans reached worldwide.
If we could obtain €1-2 from each, we would yield €1.8m-€3.6m. Madrid, Barcelona, Manchester United and Bayern Munich have turnovers of €450m-€500m – we are behind in these tours, but we monetise.
Whilst the fans come closer to us in terms of dreams and passion, they remain physically distant from the action. The only way to connect with them is through the digital universe, and it is an opportunity that we continue to explore…
Looking to Italy there is no plan nor a shared idea about the direction that the system should take.
The elections have presented a candidate who talks about players eating bananas, rather than outlining his proposals for us to move forward.
The other highlight of the interview came when the interviewer wrongly claimed Juve last won the Champions League in 2006, which was the year of the calciopoli affair.
Watch the interview from Bloomberg TV above.
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