The popularity of Sky Sports News presenter Jim White continues to rise as he got high pitched and a little shrill about the final fay of the January transfer window.

White was so overcome with emotion late on, as Big Ben rang out on SSN (do they think its New Year’s Eve?) that he made a pretty awful faux pas caught by many viewers.

Not only is Jim White’s popularity highly surprising but there are also plenty that clearly like to see him fail as there are tons of versions of this video posted on YouTube.

Jim White’s transfer deadline day FAIL can be heard here.

(Via Dirty Tackle.)