PUMA has formally launched its new brand platform, Forever Faster. With the mission to become the Fastest Sport Brand in the World!
Their global advert went live on Thursday featuring the world’s fastest man Usain Bolt with football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team.
Despite the fact Usain Bolt is featured in the advert, it has been billed as the ”
Mario Balotelli in a hot tub advert!”
The blurb from Puma is as follows: “PUMA’s mission is to be the fastest sports brand in the world. Through our endless pursuit to push the sports world forward, we are Forever Faster. Not fast. Faster. Faster is more determined. It trusts its instincts, not the rules. It’s brave. It’s confident. Faster reminds the world what it means to play. Then wins it all, breaks records, breaks them again, and takes a victory lap.”