Brilliant World Cup ad alert! Adidas’ The Wake-Up Call feat. Messi, Suarez and RVP [Video]

Messi textAdvertisers and marketers really have spoiled us this summer in the way they’ve manipulated us to want their products with irresistible adverts ahead of the World Cup.

It’s fair to say that World Cups are where legends are born, where kings receive their crowns, and this advert from Adidas really captures the tone of the tournament.

Soundtracked by Kanye West’s rather ridiculous song ‘God Level’, it shows a sleepless Lionel Messi texting his friends ahead of games in Brazil.

Of course, Messi’s closest pals are all sponsored by Adidas too and they include Robin Van Persie, David Villa, Luis Suarez, Dani Alves and Bastian Schweinsteiger; all of whom are preparing for the tournament in various different settings.

All in or nothing.

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