How do you motivate the team that has won everything?
Having tasted victory in the last World Cup and two European Championships, the biggest threat to Spain this summer could well be complacency.
So, Spanish mobile phone operator Movistar decided to bring some of the Spanish players closer to their fans.
Andres Iniesta, Pepe Reina, Xabi Alonso, Santi Cazorla and Juanfran are all dressed up in disguise and sent out to regular, fairly menial jobs.
What ensues is a touching advert and undoubtedly one of the best we have seen in the build-up to the World Cup…